Around the year 1981, the Indian poultry industry was hit by an unprecedented crises. Over 40 percent of all poultry farmers had stopped operations because the business had become econimically unviable. Middlemen had forced down prices and farmers were being paid less than their production cost, a result of speculative trading, since the existing market and distribution network was working against the interest of the farmers. Feed costs had risen by 250 percent in the past 5 years, whereas egg prices were static at an average of 35 paise. Consumption of eggs was low and the future looked anything but healthy.
My Egg, My Price, My Life ...
With no help coming from any quarter, a group of farmers motivated by Dr. B.V. Rao traveled across the country, organizing over 300 meetings with groups, individuals, and traders. Their objective - unite poultry farmers from all over India, and take control of their own destiny. Dr. Rao's call "My Egg, My Price, My Life" consequently brought farmers onto a united platform and realized this objective.
NECC was formally registered under the Societies Registration Act. In line with its democratic principles, it was registered as a trust and on May 14th 1982 NECC started declaring egg prices.
A movement of the farmers, for the farmers …
NECC is unique in many ways. With a membership of more than 25,000 it is the largest single association of poultry farmers in the world. Most of today’s egg production in India comes from NECC members.
In the past two decades, NECC has played a significant role for the betterment of the poultry industry in general, and the egg industry in particular, through its various programmes like market intervention, price support operations, egg promotion campaigns, consumer education, market research, rural market development and liaisons with the government on vital issues concerning the industry.
A complete voluntary effort by farmers, it has no statutory authority to enforce its declared price, nor does it compel anybody to contribute to its funds. It is based on co-operative spirit and a simple conviction, the right to determine their own selling price.
It makes no profits and subsists entirely on voluntary contributions from the members of layer farmers. To acquire the co-operation of all its widely dispersed members NECC uses a 3-tier democratic setup organized in the form of 40 committees around the country.
NECC functions through a 3 tier democratic structure.
Executive Committee This apex body consists of 17 members elected by the founder members, Chairmen and Vice-Chairmen of the Zonal Committees.
Zonal Committees NECC has Zonal Committees at each important poultry producing and consuming centre. Each Zonal Committee consists of 5 members elected by the electoral college consisting of the Charimen and Vice-Chairmen of the Local Committees in its zone. The Chairmen are also ex-officio members of the apex body. NECC has 24 Zonal Committees.
Local Committees Local Committees form the grass root level of NECC, presently functioning in 125 locations. Each Local Committee consists of 5 members elected by the ordinary members belonging to the area covered by it.
The General Body Comprising of 25,000 members, these are the primary members which include poultry farmers as well as egg traders. Elections to all the committees are held once in 3 years on democratic lines. NECC members work towards a common goal crossing barriers not only of geography, but of culture and language as well. To further strengthen this unity, NECC publishes the monthly NECC Review so that farmers in the farthest corner of the country are aware of the latest developments and technological progress being made world-wide.
Objectives : Aiming high and how are they achieved …
NECC's objectives and achievements go far beyond determining fair egg prices. After fulfilling its original purpose NECC expanded its scope of activities to achieve the following.
To decide upon a reasonable price for eggs which ensures a fair return to the farmers, decent margins to the middleman and a fair price to the customer.
To monitor the egg stock levels in different production centres.
Manage stock levels and regulate the movement of stocks from surplus to deficit regions, in order to maintain a balance between demand and supply.
Market intervention through Agrocorpex India Limited.
To organize and unite poultry farmers across the country.
To create a dependable distribution network so that eggs could reach every household in every village.
To generate employment by encouraging people to take up egg farming and egg trading.
To promote exports and develop export markets
To make available the technology and information for increased production of eggs.
To get government support and financial aid from banks for various schemes in rural India.
Advertise with the objective of educating the customer.
Undertake a powerful egg promotion campaign to counter the myths about the egg and communicate it's benefits. This would help increase the level of consumption of eggs.
Market research, identification and its development.
Preparation and submission of position papers to the government on issue affecting the industry.